LEADING THE WAY — The new Western New York Southtowns Scenic Byway brochures and booklet will help visitors find their way down to southern Erie County. Photo by Lizz Schumer.
SPRINGVILLE — Residents may have noticed the Western New York Southtowns Scenic Byway wayfinding sign, erected in the pocket park at the corner of Main and Mechanic streets this summer, or the signs on the Route 219 highway, pointing visitors in Springville’s direction, and this week, new brochures and a “coffee table-”style book have been added to the selection of promotional materials to bring tourism to the eight municipalities and handful of parks, attractions and points of interest, along the way.
Springville Mayor Bill Krebs has spoken at length about the byway, in recent months, as a vocal proponent of the project.
“It’s a great thing for our community, for our group of communities, to bring visitors, tourism and eventually, dollars to our towns and villages,” he said, during a recent village of Springville board meeting.
The byway runs through each of the southern suburbs of Western New York. Route 20A forms the northern boundary and runs east, between Orchard Park and East Aurora. New York State Route 240 runs south from East Aurora and links Aurora, West Falls, Colden and Springville. Route 219 and Route 277 connect Springville to Concord, Boston and back up north to Orchard Park.
The byway’s mission is “to promote economic development and community pride, through the thoughtful stewardship of the natural, scenic, cultural, historic and recreational resources of the byway region,” according to www.wnyssb.org.
In September, the WNYSSB joined with Visit Buffalo Niagara, a local organization whose expressed mission is to promote tourism, attractions and economic drivers in Western New York. According to Krebs, the WNYSSB’s participation in this organization can only lead to more visibility, as VBA displays its brochures, videos and promotions across the region.
The new brochures, produced through a grant received by WNYSSB, are currently being distributed across the byway’s coverage area, and feature photographs of points of interest in each of its participating towns and areas, including Springville, Boston, Colden and West Falls.
Krebs said that he’s happy with the brochures, as well as the new book, which will be in more limited distribution, due to its size. That book will be placed in hotels, larger stores, community centers and other places where visitors may stop by to learn more in-depth information about the region.
“This is great for Western New York, great for the Southtowns and great for Springville,” Krebs said, about the continued efforts of both VBA and WNYSSB to promote the area, all season long. “It can only help us, moving forward.”
The byway is a 501(c)(3) corporation, registered with the IRS as a nonprofit corporation. Contributions are deductible under section 170 of the Federal Tax Code. Its EIN is 26-4497213.
More information on Springville’s recent economic development efforts, including Main Street grants and rail-trail developments, will be featured in an upcoming edition of the Journal.