Reel 2 Reel\\\\\\\'s new home on Waverly Street
SPRINGVILLE — Jim Hochmuth opened Reel 2 Reel on Main Street in Springville in 1994, and has seen many changes, both in his business and the area, over the years. This week, he moved shop to his property on Waverly Street, at the site of a former detail shop, to take advantage of that area’s booming business and his own need for more space, for a boom of his own.
“I bought the property a few years ago, and thought I should take advantage of it, since I had it,” Hochmuth explained. The owner gestured to a back room that is filled with electronics, computer equipment and boxes overflowing with a tangle of wires.
“I also needed more space. The off-street parking is important; we didn’t have that on Main Street. This area is growing, and I wanted to be a part of that.”
Reel 2 Reel\\\'s former location, on East Main Street
Reel 2 Reel sells new and used DVDs, used VHS tapes, CDs and books, in addition to converting just about any kind of visual media a customer can come up with.
Hochmuth can convert 8mm film to DVD, video to DVD, records to CDs, cassette tapes to CDs and cell phone videos to DVDs. He can also make photocopies and print photos, at two new kiosks the new storefront has allowed him to add.
“I can do pretty much anything audio-visual related,” he said. “The new kiosks will be nice. People can come in and print their photos, just like at Wal-Mart.” With those new kiosks, customers can also touch up their photos, to make sure their images are at their best.
Reel 2 Reel offers both first-run films and B-movies, which cater to the more eclectic tastes, on new DVDs. Hochmuth gets his stock from donations, e-Bay or trade-ins, although he said he is no longer accepting donated VHS tapes.
“Used to be, we had wall-to-wall VHS, back when we first started. Now, it’s all about digital,” the owner said.
“You wouldn’t believe how much has changed, since we first opened up. The people who used to come in here to buy VHS tapes are now bringing those same tapes back, to be converted into DVDs.”
Hochmuth said that, for people who have home videos they want preserved for posterity, the sooner they bring them to him, the better.
“Those tapes break down, after about 15 years. They’re metal-recorded, so they don’t last forever. The older film, like for slide projectors, is actually more durable, we’ve found.”
The owner said that he thinks his prices are reasonable, for the type of services he provides and the area in which the shop is located.
“I haven’t raised my prices in about 10 years,” he said. “And people keep coming back, so I guess I’m doing something right.”
Although he said the equipment he purchased, in order to convert the wide array of formats he can work with has been an investment, it has paid off, with the volume of services he has been able to provide. He also enjoys coming to work each day, which he said is important to him.
“I like what I do,” Hochmuth said. “I don’t mind waking up and coming in, every day. That’s about all a guy can ask for.”
Reel 2 Reel is located at 488 Waverly St. in Springville and is open 9 a.m. – 4 p.m., Monday – Friday.