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Very Merry Main Street asks locals to shop Springville

SPRINGVILLE — Springville residents who plan on shopping their socks off, the weekend after Thanksgiving, can do so a little closer to home again this season, as a coalition of local businesses remind customers to “shop small, shop local, shop Springville,” during A Very Merry Main Street.

“It gives people in Springville something to do,” said Mary James, owner of Rhapsody’s. “People are out, walking around and seeing people they haven’t seen in 20 years. We had a lot of people in our store just chatting, last year.”

More than 20 Springville businesses are teaming up to offer Springville shoppers a way to support a friend or neighbor and stimulate the local economy, on the days that are popularly known as “Black Friday” and “Small Business Saturday.”

“The two-day event was started by several local businesses along historic Main treet last year, in a response to the success of American Express’ campaign for Small Business Saturday,” explained Lisa Neureuther, owner of Lulu Belle’s. “The idea had caught on nationwide so we thought, ‘Why not be a part of it and include Black Friday as part of the event, as an alternative to the hustle-bustle and craziness that ensues in the big-box stores and departments stores?’”

Last year, the event saw more than 1,000 people in town, according to James. This year, she said she expects it to be even more popular, since the organizers have put up more posters and tried to get the word out to get shoppers downtown.

“It’s our way of giving back to our customers,” she said. “It creates a real sense of community.”

For the second year in a row, participating businesses are sweetening the deal with a $500 cash prize, and the only way to win it is to stock up at local stores. Stamp cards will be available at each business, and shoppers can just stop in to pick up a stamp.

“We look forward to seeing many smiling faces again this year and helping them find that perfect something,” Neureuther said. “Even if you are coming to browse, we are excited to have members of the community experience our Main Street.”

Participating businesses will again expand their hours on Nov. 29, from 8 a.m.-6 p.m. and Nov. 30, 8 a.m.-4 p.m. All businesses will have in-store specials, and many plan to provide refreshments, as well. James said that she was busy early, last year, as Springville shoppers stopped by after hitting the door-busters at major chain retailers.

“As a group, we would just like to encourage all to shop small and shop local, for as much as they can, this holiday season,” Neureuther added. “The impact on the local economy is staggering. We encourage all to stop in and experience what all of our businesses have to offer. You’d be amazed at how many people do not know that so many different businesses exist, along our Main Street and all that we have to offer.”

For more information and a complete list of participating businesses, visit the event’s Facebook page at or contact Kim Carrow at My Best Friend’s Closet, James at Rhapsody’s or Neureuther at Lulu Belle’s, during any of their regular business hours.


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