SPRINGVILLE –– Tops Friendly Markets, a full-service grocery retailer in Western New York, Central New York and Northwestern Pennsylvania, announced that the company has launched Tops in Education, a new program aimed at helping kindergarten – 12th grade schools raise funds for improvements and programming.
With a stated focus on elementary, middle and high schools in Tops’ operating areas, Tops in Education is offering public and private schools located in New York and Pennsylvania the opportunity to gain funding for school improvements and programs. This program allows customers to help raise money for their schools, through Tops’ donation of a percentage of their expenditures on Tops, Full Circle or TopCare branded items during regular shopping trips.
Every time registered shoppers purchase participating Tops brand, Full Circle or TopCare products with their Tops cards during each school year, the store will contribute a percentage of those purchases to consumers’ chosen schools. Tops will send each school a check for the amount raised, at the end of each school year.
“Tops has an unwavering commitment to the communities we serve and part of that commitment is the mission to help improve the quality of life for children,” said Frank Curci, Tops president and CEO. “One of the most important things we can do, as a company, is give back, especially when it comes to supporting and enriching our local schools.”
Schools must be registered for the Tops in Education fundraising program to receive funds. Customers must register on the site, as well, to participate. Schools and customers can register online at www.topsmarkets.com/education and each customer can choose up to two schools to support.
“We are excited to introduce Tops in Education and, with the challenging budget demands that our schools currently face throughout our geographic footprint, it is more important than ever that we do what we can to help,” said Andrew Brocato, Tops’ director of community relations.
For the 2012–13 school year, customers can raise funds for their school(s) of choice through April 30. Consumers can view their current school balance(s) beginning Sept. 1, by logging into their accounts, where they will see the total current amount their school(s) have raised to date. Customers and schools must re-enroll at the end of the school year for the upcoming year.