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‘A Very Merry Main Street’ ushers in the holiday season

SPRINGVILLE — 'Tis the season to save and the Springville Area Chamber of Commerce and Springville’s Main Street merchants have banded together to offer a holiday shopping kickoff event during the weekend after Thanksgiving.

Main Street retailers will open their doors to the public on Friday and Saturday, Nov. 23 and 24, with holiday discounts, extended hours, in-store specials, refreshments and the opportunity to win a $500 cash prize. Hours are 8 a.m. – 6 p.m. on Friday and 8 a.m. – 4 p.m. on Saturday.

Lulu Belle’s owner Liesl Neureuther said that this endeavor was a joint effort of local business people, geared toward drawing business into the downtown Springville business district. “It offers a relaxed, more fun atmosphere than going to the big box stores,” she said. “It’s a good alternative to the rush.”

Neureuther said that she, Rhapsodys Gifts owner Mary James, My Best Friend’s Closet owner Kim Carrow and Beans to Brew Cafe owner Michelle Roberts met with other local merchants to discuss holding a holiday shopping event and the idea quickly escalated into a reality.

The A Very Merry Main Street organizers are inviting the community to join them on days that are colloquially known as “Black Friday” and “Small Business Saturday.” “In an effort to draw attention away from the hustle [and] bustle of the typical box store Black Friday events, Springville businesses have taken the initiative to come up with their own great deals ... and have pooled together to offer the fantastic prize in a festive, yet relaxed, holiday atmosphere,” said an A Very Merry Main Street press release.

Shoppers may download an entry card from the SACC’s website or pick one up at any participating business. The cards may be marked off by merchants, during the two-day event. Once all participating businesses have been visited and marked off, customers may exchanged their filled cards for entries for the $500 cash prize.

Customers will receive an additional entry when they spend $25 or more at a participating business. “The great thing is, there is such a wide variety of people,” Neureuther said. “We have had such fun planning it.”

Participating businesses, to date, include Baker’s Polish Pottery, Beans to Brew, Bursting with Gifts, Carpet World, Cindy Lou’s Frozen Yogurt, Concord Land Realty, DonChelle Salon Spa, Inspired Batiks, Jake’s Greenhouse, Julie’s Pizzeria, Lulu Belle’s, Main Street Cafe, Medusa, My Best Friend’s Closet, Rhapsody’s, Sheret Jewelers, Southtowns Route 219 Antiques, Springville Eye Care, Springville Hardware & Homewear, Springville Music Center, Witter Davis, Yarn-It, Lawrence’s Tavern and The Meat Shoppe.

Merchants who do not have Main Street storefronts will be setting up shop in the Concord Town Hall. Christmas trees, provided by Jake’s Greenhouse, will be available at the town hall for purchase.

In addition to the sales and deals, the weekend will also include strolling carolers, games and crafts. Santa Claus will arrive on a fire truck to light a Christmas tree, donated by Jake’s Greenhouse, on Friday evening. Area children are invited to bring an ornament to place on the tree, which will be erected on the corner of Main and Mechanic streets, and be entered to win one of four $25 gift certificates.

Local photographer Robin Frey will be on hand to take photos of children with Santa. Proceeds from the sale of the pictures will benefit the Food Bank of Western New York.

“This is one of the first events where we’re working together, as a town,” Neureuther said. “We want to get people downtown and we urge people to check each location to see what they’re offering. Take your time and experience each merchant. Don’t be shy. Drink our drinks and eat our cookies,” she added, with a smile.

A Very Merry Main Street can be found on Facebook at For more information, call James at 860-8824.

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