DESIGNING GOOD SERVICE — Owner Sue Senegal, left, and Graphic Designer Laurel Ebert took a break, to pose for a photo at Anything Printed. Photos by Lizz Schumer.
SPRINGVILLE — The sign on the window says “Anything Printed” and when owner Sue Senegal says “anything,” she really means anything. From wedding invitations to books, lamination to perforation, shipping to fingerprinting, the Springville store has a wide range of services to offer anyone who comes through its doors, assuming customers can find the shop.
“It’s kind of funny, watching people walk by and look around,” said graphic designer and customer service representative Laurel Ebert, with a laugh. “We can see them looking in, with a puzzled look on their face.”
RAINBOW BRIGHT — Some of the colored paper the staff uses is shelved, for easy access.
The entrance to the print shop is located inside a foyer that leads to both Anything Printed and Metro Kirsch Real Estate, which protects employees from winter drafts, when the door opens. And, according to the Anything Printed staff, that door opens a lot.
“It comes in spurts, a lot of the time,” Ebert said. “Copy customers seem to come in, all at once. It’s like there’s something in the air and, suddenly, everyone needs a copy or print job done. It’s the strangest thing.”
Anything Printed has been located at its 42 East Main St. location since 2004. Before that, it was housed at 23 East Main St. Senegal said she is planning to keep the shop where it is, for the foreseeable future.
Serving both local and far-flung individuals, Senegal and her staff help customers see their projects from concept to creation, every step of the way. The staff includes bookkeeper Julie Tunstall and customer service and graphic designers Ebert and Angela Wojcik.
THIS IS HOW IT\"S DONE — A binding machine sits at the ready.
“I insist we work with them,” Senegal said, about what she calls a “very custom” design process. “That’s the way I do business. Everything that goes out of here has my name on it; that’s the way I see it. I don’t want garbage going out of this shop. I work with [the customer] to make the best quality product, possible.”
Sometimes, that work can be done in a few days, and sometimes it takes longer, depending on the size and complexity of the job. Senegal recalled one wedding invitation that took about a month and featured four cards that lined up, to create one design.
“We had to line it up just perfectly, so the design would print evenly,” the owner explained. “It was a lot of work, but it came out really well and we were all very happy with it.”
Other times, Senegal and her designers have helped customers not only find the designs they need for their products, but create them.
“One woman wanted a cowboy wedding, so I got a boot, some flowers to stick in it, grabbed my camera and made this image,” Senegal said, pointing out a Western-themed card. “We do go that extra step, to make sure the customer gets what they want and we do the best job we can.”
Senegal said that her clients’ initial proposals run the gamut from fully formulated to still in their infancy.
ANY WAY YOU WANT IT — Anything Printed can make a variety of designs, pictured above.
“Some people come in very prepped, knowing exactly what they want. Some will have no idea and we’ll help them come up with something,” she explained. While Anything Printed does carry books of designs, Senegal said it is more budget-friendly to use those as just templates.
“We try to fit people’s budgets as best as we can. We want to make sure a person is happy with the product and it’s within their range. I’m not going to send them out of here with something they don’t like or can’t afford, period.”
TOOLS OF THE TRADE — Senegal uses a paper cutter to cut out an invitation.
With more than 200 different types of paper in sizes up to 13-by-19 inches, Senegal said that Anything Printed makes every effort to provide what the customer wants and needs, to make her creation the best it can be. The shop also has a selection of scrapbook paper available, although Senegal said that is only in stock, while supplies last.
In addition to printing and copying, Anything Printed can also perform lamination up to 24 inches wide, perforation, folding, stapling, invoice books, wrap-around book cover and more. The business is also a UPS shipping facility, offers bill-paying service for private utility, credit card and cable bills and can perform fingerprinting, provided the company that requires the employee’s fingerprints contacts Anything Printed, in advance, to make arrangements.
“When we say anything, we really do mean anything,” Ebert said.
Senegal has been in the printing business for almost 30 years, having gotten into it at a print shop near her home, when offset printing was still the norm. She said that the biggest change in the industry has been the change to digital printing, and the associated speed and cost adjustments that change has brought.
“I’ve learned a lot, along the way. Technology has changed drastically, and it can be hard to keep up with. We’re always updating, as the technology changes,” she added.
“We’re now digital for everything. It used to be, we’d have to typeset, by hand, but now, we can print off a large batch, without a hitch. It’s changed everything.”
While most of the projects Anything Printing handles are small or medium in size, Senegal does have some retail and commercial clients as well, both locally and as far away as Canada.
“People come out of here satisfied and they tell their friends [and] their neighbors,” Senegal said, of how word gets around. “It’s a little of this, a little of that. If people need our services and they want a personal touch, they find us.”
Anything Printed is open 9 a.m. – 5 p.m., Monday – Friday and 9 a.m. – noon on Saturday. Potential customers who are interested in finding out more about Anything Printed can call 592-1420.
The business is located at 42 East Main St. in Springville.