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SACC names Marsha Reding new executive director

SPRINGVILLE — The Springville Area Chamber of Commerce has named Marsha Reding, of Collins Center, its newest executive director.

The move comes on the heels of a pair of resignations – by former Executive Director Erika Thurkins and Assistant Executive Director Deb Gernatt – earlier in November. The new hire combines both positions under a single title, now held by Reding.

Reding started her new position on Nov. 25.

David Field, president of the SACC, said the chamber wasn’t necessarily looking to combine the jobs, but Reding had applied for both, and he noted that her qualifications were spot-on.

“She has a long history of running small business and she’s from the area – that’s important. She knows a lot of people in the community,” said Field.

A more extensive article will appear in a future edition of the Journal.

The SACC is located at 23 North St. in Springville. It can be reached by calling 592-4746 or online at

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