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Time to shine: Sheret Jewelers reopens on Main Street in Springville

BRIGHTEN YOUR DAY — Sheret Jewelers, which is now complete with a new coat of paint, has reopened its Main Street storefront to the public. Photos by Jessie Owen.
SPRINGVILLE — The sparkle of silver and the glitter of diamonds will once again welcome customers to Sheret Jewelers, as the business has officially reopened in Springville.

The Engels family originally launched the jewelry store 67 years ago. Andy Sheret purchased the shop before he and his brother Don were drafted to fight in World War II.

The Engels family briefly resumed operating the business, until the end of the war. At that time, Don Sheret brought the store back into the Sheret family.

Most recently, Sheret’s son Andy Sheret had been operating the store in Springville, where it remained as a family-run business.

When Sheret passed away on April 15, his daughter, Elise Rose, said that she found the silver lining in a sad situation and took the opportunity to return to her hometown and take over the family business.

“We had tried to come back to Springville before and it never worked out,” she said. “This time, there was a job for us.”

Rose and her husband Michael met in Lynchburg, Va., where Elise Rose had attended Liberty University. After spending eight years in Virginia, the Springville native said that it was time to come home.

While the couple’s move took place during a time of loss, Elise Rose said that her husband’s former employer gave the couple some encouraging advice, before they returned to Western New York. “He said, ‘Remember: You have to have loss, in order to have gain,’” she said. “I have always wanted to come back here and raise a family.”

HOW CAN WE HELP YOU? — Pictured are business owner Elise Rose and her sister, Liz Bligh, who helps out at the store.
Rose said that, as a young girl growing up in Springville, she spent a lot of time in the jewelry store and learned “bits and pieces” of the business. “Everyone in the family worked at the store, at some point,” she said. “We would never have let it get out of the family.”

In her spare time, Rose practices her skills on old jewelry items. Plans are in the works for her to go back to school, to learn other aspects of gemology, but she explained that a lot of parts of the business are simply learned by doing. “It’s really hands-on,” she said.

Sheret Jewelers hosted a soft opening throughout the past week, to welcome customers back to the Main Street locale.

ACCESSORIZE — Sheret Jewelers stocks many types of jewelry, including collections like these safari pieces.
The store offers an extensive amount of retail, including engagement rings, wedding bands, watches, clocks, sterling silver jewelry and more. In addition, the shop also replaces batteries, offers engraving and accepts repairs.

A grand re-opening is being planned for July 20, with refreshments, a ribbon-cutting at 10 a.m. and a drawing at 4 p.m. Entrants do not have to be present, to win. In addition, Rose is accepting donations for the Springville M&T Park clock, in memory of her father.

“Everybody’s been so supportive,” she said, about the re-opening. “So many people have visited us and they have been sharing their stories. It’s really special.

“I grew up here and everybody knows everybody,” she added. “I really enjoy being back in Springville.”

Sheret Jewelers is located at 57 East Main St. in Springville. The store’s summer hours are Tuesday – Friday from 10 a.m. – 5 p.m. and Saturday from 10 a.m. – 3 p.m. Rose accepts all major credit cards and said that a website is in the works. For more information, call 592-4482.


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