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New season, new look: maurices holds grand re-opening of Springville branch

MAKING IT OFFICIAL — Local officials came out to help maurices dedicate the new look. From left: Springville Mayor William Krebs, Springville Area Chamber of Commerce Executive Director Marsha Reding, maurices employees Megan Slisz, Karen Baker, Amanda Runyan and Bevin Groves and SACC President Bill Gugino. Photos by Lizz Schumer.

SPRINGVILLE — Spring may not have sprung in Springville, but new things are popping up, despite the snowy weather. Springville’s maurices, located at 231 South Cascade Drive in Springville, opened a new set of teal doors for the first time on March 20, for a grand re-opening.

The Springville location first opened in October 2005, as the 479th store in the chain, according to manager Karen Baker.

The company, which is owned by Dress Barn, just opened its 900th maurices this year. The other closest locations are in Dunkirk, Salamanca and Olean.

“We get customers from all over,” Baker said. “A lot come down from Canada, West Seneca, Hamburg, Orchard Park.”

The store generally targets its stock to the local demographic, but Baker said that maurices is generally “more youthful,” although one regular customer, Elizabeth, recently turned 70 years old. Since Springville’s population is so diverse in age, the local branch carries stock that can fit almost any age, the manager explained.

READY FOR BROWSING — The new stock features spring styles, ready for residents to get a new look for a new season.

Baker has been with the company since 1999, and some of her employees have been around since the Springville store opened. Her first employee, Amanda Runyan, has been with her since the beginning, and others have worked there for several years.

The renovations started at the end of February, and employees Bevin Groves and Megan Slisz said it has been a crazy ride. The night before the grand opening, Slisz and Groves were at the store until almost midnight, getting the stock ready for the world.

And when those doors opened, ready it was. The store installed new carpeting, new wallpaper, fixtures, mannequins, dressing rooms and the checkout area, all of which are done in a fresh, teal and taupe theme.

ALL DRESSED UP — The maurices remodel features new dressing rooms and a large mirror, for checking out a new look.

In an effort to help the local community, maurices donated its old tables, racks and fixtures to the Trading Post Community Care Center, for use in the thrift shop there.

“Usually, people just take a sledgehammer to them and throw them away,” Baker said, of the tables and racks.

“But ours were in good shape, so our work guys took them apart and took them over. You hate to see them go to waste.”

“It’s great to see them repurposed,” said Bill Gugino, president of the Springville Area Chamber of Commerce and a local businessman.

Chamber Executive Director Marsha Reding said that she hoped other local businesses would take a cue from maurices and help other local organizations.

“It’s great to see Springville businesses growing and thriving,” said Springville Mayor

William Krebs. “It’s a real testament to the community.”

Maurices is open 10 a.m.-8 p.m., Monday-Saturday and noon-5 p.m. on Sunday.

The store can be reached by calling 592-4243.


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